Client: Stage Magazine
About: Responsible for rebranding of Stage Magazine’s website and logo. A fresh, more professional look was in order but the overall familiarity with the logo must remain intact. So, in collaboration with the managing editor, a new logo was agreed on which uses the previous logo’s typeface and recalls the “spotlight” shape which will now be better suited for compact or squared-off placements of the logo. Additionally, as part of the rebranding, the company was switching from “stagepartners.org” to “stagemagazine.org” and it was important that the logo reflected the domain name switch.